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News from Jargon Watch in Silicon Valley

by Gareth Branwyn
These terms appear in the book Jargon Watch (HardWired, 1997) and are reprinted with permission from Wired.

An update from "Jargon Watch" on new lingo flowing out of the Silicon Valley and corporate jungles...

Batmobiling: Putting up emotional shields from the retracting armor that covers the batmobile as in "She started talking marriage and he started batmobiling."

Prairie dogging: In companies where everyone has a cubicle, something happens and everyone pops up to look.

Ribs 'n' dick: A budget with no fat, as in "We've got ribs 'n' dick and we're supposed to find 20K for memory upgrades."

Betamixed: When a technology is overtaken in the market by inferior but better marketed competition as in "Microsoft betamaxed Apple right out of the market."

Generica: Fast food joints, strip malls, sub-divisions... as in "We were so lost in generica that I couldn't remember what city it was."

Going postal: Totally stressed out and losing it like postal employees who go on shooting rampages.

High dome: Egghead, scientist, PhD.

Irritainment: Annoying but you can't stop watching, e.g. the OJ trial.

Meatspace: The physical world, as opposed to the virtual world. Also: "carbon community", "facetime", "F2F", "RL".

Percussive maintenance: The fine art of whacking a device to get it working.

Siliwood: The coming convergence of movies, interactive TV and computers. Also "hollywired".

Square headed girlfriend: Computer.

Treeware: Manuals and documentation.

Umfriend: Sexual relationship; "This is Dale, my... um... friend."

Yuppie food coupons: Twenty dollar bills from an ATM.


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